Copywriting
& Blog Content
Editorial and performance content focused on simplifying concepts for diverse audiences across social media, blog, and web platforms while maintaining brand consistency and increasing engagement.
Corporate & Editorial Content
Content Writing • SEO • Content Strategy • Audience Research
Content created to explain complex marketing concepts in a clear and engaging way, combining storytelling with data to improve understanding and relevance across blog and social media.
Read blog copy: "How storytelling transforms data into insight"
Content Adaptation (Blog → Social Media)
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Carousel adapted from blog content to increase reach and engagement
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Structured as a multi-part sequence to guide the audience through the topic
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Designed to simplify complex ideas and improve understanding
Instagram Caption:
Transform numbers into narratives.
At Metricaz, reports aren’t just tables, they tell a story.
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Turn insights into clear, actionable steps
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Understand the why, not just the what
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Make complex data easier to act on
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Support better, faster decisions
Make your data speak with clarity. That’s what we do at Metricaz.
Want to learn how to apply this to your business? Get in touch.
📧 comercial@metricaz.com
🌐 www.metricaz.com
#DataAnalytics #Storytelling #DataDriven
Content Adaptation (Instagram → LinkedIn)
The same content adapted across platforms, adjusting tone, structure, and messaging for different audiences.
LinkedIn Caption:
Transform numbers into narratives.
Data alone doesn’t drive decisions.
What matters is how it’s understood.
At Metricaz, reports go beyond tables. They help turn data into something clear, meaningful, and useful.
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Turn insights into clear, actionable steps
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Understand the why, not just the what
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Make complex data easier to act on
-
Support better, faster decisions
Clarity leads to better decisions.
How are you turning your data into stories?
Integrated Campaign - Luxury Travel Brands
Brand Voice • SEO Blog Copywriting • Internal Linking • Visual Assets
Co-branded campaign for two luxury travel partners, built around a curated France experience. The audience: premium travelers moving up from mainstream travel.
I handled the project from concept to execution: brand voice, copy, and the design of all three banners supporting the blog article. The work followed the brand's guidelines, staying within their color palettes, typography, and visual standards across every format. The blog copy was written for SEO, with a keyword-aware structure and internal links to support organic traffic and ranking. I carried the same look and message across three banner formats.
Read blog copy: "France, Finally. Done the Way It Deserves."
Blog Content | Lamar
Content Creation • Copywriting • SEO • Content Strategy
Blog content focused on product education and practical usage ideas to support SEO and audience understanding.
What I did:
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Wrote blog content with DIY and product use cases
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Adapted tone for Brazilian audience
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Supported SEO through keyword-based content
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Aligned blog content with social media campaigns
Performance Copywriting & Reviews
Direct Response • Affiliate Marketing • Health and Nutrition • SEO Content Strategy • Google Ads Campaign Optimization
Affiliate content and performance focused copywriting combined with SEO and Google Ads strategies to improve search visibility, attract qualified traffic, and increase conversions. Translates complex health and nutrition topics into clear, engaging reviews that build trust, support wellness goals, and drive results while following brand and regulatory guidelines.