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Social Media
& Strategy

Content work for social media focused on content creation, publishing, audience growth, SEO, and performance tracking across ecommerce and website content, entertainment, and personal projects.

Lamar

Social Media Management • Content Creation • Instagram (252K+ followers) • Ecommerce (Shopify + WordPress)​

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At Lamar, a manufacturing company in the custom labels and packaging industry, I managed social media content for a large Instagram account, handling publishing, content execution, and audience engagement. I also supported website updates and ecommerce operations.

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@lamaretiquetasefitas

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Website homepage of Lamar brand showing social media and digital marketing content layout
E commerce website page of Lamar brand displaying product listings and online shopping experience

What I did

  • Managed social media publishing and scheduling

  • Managed website updates and ecommerce operations

  • Supported email campaigns and SEO activities

  • Tracked performance using analytics tools

Strategy

  • Consistent posting

  • Influencer content showing real product use

  • Seasonal and promotional content

  • Audience engagement within a niche community

Results

  • Grew organic audience by 100K+

  • Increased product visibility through consistent posting

  • Improved brand recognition and engagement

BRLyric

​Experimental Project • Content Strategy • Video Editing

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BrLyric is a personal project translating Brazilian music into English using a consistent visual and storytelling format.

It grew organically through short-form video content and collaborations.

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@brlyric_en

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Instagram comments section for brlyric_en showing audience engagement and interaction on social media posts
Instagram feed of brlyric_en showing curated posts, visual identity, and social media content strategy

What I did

  • Created and edited video content

  • Developed visual identity and concept

  • Wrote captions and structured storytelling

  • Managed posting and engagement

Strategy

  • Focus on music translation (PT to EN)

  • Consistent video format

  • Educational and curiosity-based captions

  • Collaborations with artists

Results

  • Posts reaching up to 22K views

  • More than 1K interactions

  • Artist collaborations

  • Audience growth around Brazilian culture

Feature Film Sobreviver 

Film Marketing • Visual Strategy • Content Planning​

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Worked on communication and social media strategy for the feature film Sobreviver (“About Living”), using Instagram as a structured storytelling platform.

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@longasobreviver

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What I did

  • Planned and scheduled Instagram content

  • Developed visual identity and feed layout

  • Created behind-the-scenes and cast introduction content

  • Supported audience engagement

Strategy

  • Feed designed as a continuous visual layout

  • Gradual introduction of characters

  • Behind-the-scenes content to support storytelling

  • Structured posting aligned with campaign timing

Results

  • Strong and consistent visual identity

  • Higher engagement through storytelling format

  • Clear audience introduction to cast and film concept

View more of my work

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